HModa chooses the heart of Paris for its Showroom&Lab; located in the Marais, the effervescent neighborhood of the 4th arrondissement, the space was born out of a desire to be close to international clients and to spread the know-how and values of HModa’s companies through meetings, special events and training courses in a convivial setting surrounded by culture and craftsmanship.
The goal
The Showroom&Lab in Paris presents and makes available to customers and students of the fashion world a constantly updated selection of workmanship and representative products of the HModa Group companies, made with the most advanced materials and techniques.
The showroom consists of a selection of archival products-an appealing, cutting-edge way to immerse yourself 360 degrees in the companies’ know-how through installations in each location.
The creative and dynamic atmosphere of the Showroom&Lab welcomes students from Italian and French institutes to a permanent campus that allows them to develop concrete projects and enrich the creative proposal through the creation of innovative and sustainable products, as well as useful services to improve the fashion industry.
The showroom, therefore, is for HModa both a place to meet with customers and stakeholders of the Group and a place dedicated to events, culture and creativity; a space open to the training and growth of young people who are specializing in the fashion industry or new professionals now indispensable in the sector, such as marketing and sustainability managers.
HModa collaborates with entities and institutes in Italy and abroad: in Paris, the Institute Français de la Mode is a prestigious partner of the Holding.
Weaving valuable partnerships
HModa collaborates with entities and institutes in Italy and abroad. In Paris, the Institute Français de la Mode is the prestigious reference partner of the Holding.
Group companies collaborate with IFM by giving students the opportunity to take part in various projects. These include the opportunity to make garments designed during the year with HModa companies, which are then the protagonists of the opening fashion show at Paris Fashion Week; and participation in broader projects in Holding that involve key issues in the industry, such as innovation, sustainability, industry attractiveness and communication.
Students in the various programs in fashion business and fashion design are involved in masterclasses and workshops in which they explore, on the one hand, issues related to the deep dynamics of the supply chain and, on the other hand, the process that leads from the idea to the realization of the finished product, weaving with the Group’s companies a direct, highly formative relationship based on the encounter between creativity and craftsmanship.
An immersive experience in the heart of Paris.
In partnership with the Institut Français de la Mode, 15 people from the Group have the opportunity to participate in a week of training and experience with the aim of going deeper into the context and strategies of the Paris Fashion System.
The Paris Experience is also an experience of sharing and exchange among the different functions of the companies, which are involved in group activities aimed at the realization of a strategic task through the exchange of information and experiences with colleagues, professors and experts.
People of the Holding Company have the opportunity to have an immersive experience in Paris, the world’s luxury capital, visit iconic and exclusive places that are also strategic to the fashion industry.