Holding Industriale's subholding finalizes the acquisition of a majority stake in the Campania-based company specializing in moccasins and sneakers, with several collaborations with leading national and international luxury fashion houses under its belt
Holding Moda (HModa) announces the acquisition of a majority stake in Calzaturificio Dema S.r.l., a Caserta-based shoe manufacturer specializing in high-quality moccasins and sneakers. Two years after the acquisition of the Marche-based Valmor, the deal allows Hind to consolidate its stronghold in the footwear segment and expand its product offering in the high-end segment, coming to count among its ranks the first company located in Campania, an area rich in excellence of great value for the world of fashion and luxury Made in Italy.
Founded in 1989 by an initiative of Giovanni De Simone with a specialization in moccasins, Calzaturificio Dema has later expanded production to all the main types of footwear and workmanship, from sneakers, strobel and fitted, to ankle boots and sandals. Following the entry of sons Italo, Paolo and Danilo into the company in 2015 and the integration of part of the supply chain with the founding in 2021 of the Alinea upper factory, the company has experienced steady development, as well as strategic partnerships with some of the most important luxury brands at the Italian and international level. With a workforce of about 150 people between Dema and Alinea, Dema’s consolidated turnover in 2022 was about 22 million euros, producing more than 1,100 pairs of shoes per day.
Claudio Rovere, founder and Chairman of Hind, said, “With the acquisition of Dema, HModa continues on its industrial path of investment in the excellence of Made in Italy, aiming to invest in an ever-growing sector such as footwear, which is increasingly strategic for large luxury companies. Arriving in Campania, an area rich in artisanal history in the world of fashion, also allows the Group to expand skills and presence throughout the country, an important step in a structured plan of growth, development and interchange between our companies.”
Giovanni De Simone, founder and CEO of Dema, says, “We are thrilled to join the HModa family, whose strategies, mission and values we have shared since the beginning. Representing the Campania region in this industrial project honors the work done so far by our team and, at the same time, stimulates us to pursue a new path of growth in line with the principles of quality and craftsmanship of which we have always been the bearers.”
